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Give It Away

According to a recent survey of small businesses, business owners view attracting customers as the most significant challenge facing their businesses. Attracting more customers may be the most important part of a business owner’s job. It’s how you grow...

Green Eggs and Ham

You remember the Dr Seuss book from your childhood, don’t you? What I’m sure you didn’t realize as a kid is that it’s a terrific sales book. Right about now you’re probably thinking, “You’ve lost your mind.” I assure you...

Customer Service

We live in a highly computerized society where more and more human interaction is replaced by computerized automation. Very often when you call a business you hear, “Thank you for calling XYZ Company. Your business is important to us. Please listen carefully to...

Marketing Confusion

I was reading an article today about B2B marketing and it contained the following line, “Confession 3. If we don’t meet our sales numbers this quarter, we might have to cut marketing budget, or even head count.” This statement is very similar to one...

Create, Create, Create

To endure a business must be continually created by its owners, managers and its staff. To be clear, when I say create I mean the dictionary definition of the word. Here’s the definition in the Oxford Dictionary: 1 Bring (something) into existence 1.1 Cause...