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Blog

Give It Away

According to a recent survey of small businesses, business owners view attracting customers as the most significant challenge facing their businesses. Attracting more customers may be the most important part of a business owner's job. It's how you grow your business....

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Customer Service

We live in a highly computerized society where more and more human interaction is replaced by computerized automation. Very often when you call a business you hear, "Thank you for calling XYZ Company. Your business is important to us. Please listen carefully to the...

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Marketing Confusion

I was reading an article today about B2B marketing and it contained the following line, "Confession 3. If we don't meet our sales numbers this quarter, we might have to cut marketing budget, or even head count." This statement is very similar to one I often hear from...

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Create, Create, Create

To endure a business must be continually created by its owners, managers and its staff. To be clear, when I say create I mean the dictionary definition of the word. Here's the definition in the Oxford Dictionary: 1 Bring (something) into existence 1.1 Cause...

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What Are Your Policies?

I had a conversation the manager of a branch of a national corporation which illustrated five important points for businesses of any size: Policies and procedures must exist They must be accessible They must be current Staff must be trained on them They must be...

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An Exciting Discovery

I want to talk to you about a very exciting business discovery. Your Business! That's right. Your business is an exciting discovery. The reality is that as you read this, the majority of people don't know anything about your business, its products or its services. To...

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What is Policy? Why is it Important?

The ability to expand your business depends utterly on your ability to develop, write, make available and enforce good policy. It’s been said that life is a game. If so, business, being part of life is a game. The easiest way to understand policy and its importance is...

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Competence Is Vital

Competence is something you should constantly work on and improve. A business can improve the quality of its products and services by investing in improving the competence of its staff.
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Retirement: Passing a Business to a Family Member

A couple of months ago I wrote a post called "Where's the Exit?" That post talked about the importance of an exit strategy to a small business owner. I can't stress enough that your retirement exit strategy should be in place as early as possible. Plenty of things can...

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