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An Exciting Discovery

I want to talk to you about a very exciting business discovery. Your Business! That’s right. Your business is an exciting discovery. The reality is that as you read this, the majority of people don’t know anything about your business, its products or its...

Five Ways to Build Brand Equity

What is a brand? According to Investopedia.com: “A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is...

Are You Wasting Your Promotion?

If your premises are dirty and your staff are sloppy and unprofessional, then the answer to the question is yes – you are wasting your promotion. Your promotion can be good. Your products and services can be good. If your staff are sloppy and unprofessional and...

What’s in a Name?

In Romeo & Juliet, Shakespeare said, “What’s in a name? that which we call a rose By any other name would smell as sweet” It may be true that calling a rose anything else would not change the scent of the rose. You could also say that if you changed...