by Chris Scully | Oct 15, 2016 | branding, customer service, marketing
What is goodwill? Simply stated goodwill is your business’ positive reputation with its various publics. The above statement might be seen as meaning that goodwill is the result of PR actions. There’s some truth to that but PR is a relatively small part of generating...
by Chris Scully | Oct 6, 2016 | marketing, sales
According to a recent survey of small businesses, business owners view attracting customers as the most significant challenge facing their businesses. Attracting more customers may be the most important part of a business owner’s job. It’s how you grow...
by Chris Scully | Sep 7, 2016 | management, marketing
I was reading an article today about B2B marketing and it contained the following line, “Confession 3. If we don’t meet our sales numbers this quarter, we might have to cut marketing budget, or even head count.” This statement is very similar to one...
by Chris Scully | Aug 15, 2016 | branding, marketing
I want to talk to you about a very exciting business discovery. Your Business! That’s right. Your business is an exciting discovery. The reality is that as you read this, the majority of people don’t know anything about your business, its products or its...
by Chris Scully | Apr 10, 2016 | marketing
For years various “Marketing Experts” have been falsely proclaiming that traditional marketing is dead. The list includes such respected publications as the Harvard Business Review and Forbes. The one such proclamation along this line was the statement,...
by Chris Scully | Apr 4, 2016 | branding, management, marketing
What is a brand? According to Investopedia.com: “A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is...
