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Are You Wasting Your Promotion?

If your premises are dirty and your staff are sloppy and unprofessional, then the answer to the question is yes – you are wasting your promotion. Your promotion can be good. Your products and services can be good. If your staff are sloppy and unprofessional and...

Size Really Does Matter

I just read an article on the NPR website about “Figuring The Value Of Social Media Followers” that stated, “what you really want is a passionate audience, even if it’s slightly smaller, versus a larger, meh audience.” My BS alarm went...

No/Low Cost Promotion

The most common concern of small business owners is how to get more customers. The simple solution to that problem is marketing, which usually brings up a second problem. Lack of funds for marketing. This is common to new businesses as well as more established but...

What’s in a Name?

In Romeo & Juliet, Shakespeare said, “What’s in a name? that which we call a rose By any other name would smell as sweet” It may be true that calling a rose anything else would not change the scent of the rose. You could also say that if you changed...