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Armageddon

I’m a bit of a night owl and from time to time when I’m up late I look for some old movie to put on. Recently it was Armageddon. While watching it this time I was working a marketing project so I was thinking about business while it was on. It struck me...

What is Policy? Why is it Important?

The ability to expand your business depends utterly on your ability to develop, write, make available and enforce good policy. It’s been said that life is a game. If so, business, being part of life is a game. The easiest way to understand policy and its importance is...

Retirement: Sell Your Business for Top Dollar

When it comes to retirement, many small business owners plan to sell their businesses. You’ve worked hard in your business for years, you should be able to cash out of it by selling it, right? Yes and no. In my March post, called “Where’s the...

Competence Is Vital

If you want to incite a passionate debate among any group of people ask them who the best is in some field or occupation? Who’s the best basketball player? Who’s the best guitar player? Who’s the best ____? It’s pretty amazing how hot these...

Small Biz Tech Roundup

Technology is becoming more and more important for small businesses. I therefore decided to do a little technology roundup. Before I launch into apps or cloud services, I’ll start with bit about security. It’s still not given enough importance by small...

Traditional Marketing is Not Dead

For years various “Marketing Experts” have been falsely proclaiming that traditional marketing is dead. The list includes such respected publications as the Harvard Business Review and Forbes. The one such proclamation along this line was the statement,...

Five Ways to Build Brand Equity

What is a brand? According to Investopedia.com: “A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market. Legal protection given to a brand name is...

Are You Wasting Your Promotion?

If your premises are dirty and your staff are sloppy and unprofessional, then the answer to the question is yes – you are wasting your promotion. Your promotion can be good. Your products and services can be good. If your staff are sloppy and unprofessional and...